Social Copywriter

About this role

Social Media & Community runs every channel and the communities on them — candidates and recruiters, in several languages.

Write the words on everything short: posts, captions, hooks, scripts for vertical video and the occasional apology. Constraint is the whole craft here.

Much of the audience is at an anxious point in their career, which sets the tone for everything published. Regional content is made in the language it will be watched in rather than translated into it.

Primary responsibilities

• Write social copy across channels and formats, in the brand's voice
• Write hooks that earn the next second without becoming clickbait
• Adapt one idea across the platforms it needs to live on
• Write the difficult posts — an announcement, an apology, a correction

Skills required

Day to day this role works with Copywriting, Social Media and Editing.

• Two or more years writing for social, with work you will stand behind
• You can write in a voice that is not your own
• Two or more years writing social copy professionally
• Hooks that earn the next second without being clickbait
• Adapting one idea across several platforms
• Writing in a brand voice
• Writing the difficult posts — an announcement, an apology, a correction

Preferred

None of these are required. They are the things that would help, and a strong application is regularly missing all of them.