Newsletter Editor

About this role

Marketing owns how the company is understood — the content, the search presence, the campaigns and the employer brand.

Own the hiring newsletter end to end: what goes in, how it reads, and whether anyone opens the next one. It should be worth reading even to someone not hiring this month.

A careers site is an unusual marketing surface: it has to rank, it has to convert, and it has to be true, because everyone reading it will find out. That constraint rules out most of what passes for recruitment marketing and leaves the parts that actually work — showing the work, and structuring it so a search engine and an answer engine can both use it.

Primary responsibilities

• Own the newsletter end to end — what goes in it, how it reads, and whether it is worth opening
• Curate and write, and cut the item that is only there to fill the slot
• Build a distinct editorial voice rather than a summary of the blog
• Grow the list honestly and watch the unsubscribe rate as closely as the open rate

Skills required

Day to day this role works with Writing, Editing, Curation and Audience Growth.

• Three or more years editing a publication or newsletter with a real audience
• Two or more years in editorial or content, ideally with a newsletter
• Curation judgement — the willingness to cut the item that only fills a slot
• A distinct editorial voice
• Understanding of list growth and what the unsubscribe rate is telling you

Preferred

None of these are required. They are the things that would help, and a strong application is regularly missing all of them.