Lifecycle Marketing Manager

About this role

Marketing owns how the company is understood — the content, the search presence, the campaigns and the employer brand.

Own email and in-product lifecycle messaging: job alerts, nudges, re-engagement. The bar is that a candidate should never feel spammed by a platform they trusted with their CV.

A careers site is an unusual marketing surface: it has to rank, it has to convert, and it has to be true, because everyone reading it will find out. That constraint rules out most of what passes for recruitment marketing and leaves the parts that actually work — showing the work, and structuring it so a search engine and an answer engine can both use it.

Primary responsibilities

• Own the email and in-product lifecycle programmes for candidates and customers
• Build the onboarding, activation, re-engagement and retention journeys, and the segmentation behind them
• Get consent and preference management right, which is a legal requirement in most of the markets we operate in
• Test subject lines, timing and content, and act on the result
• Protect deliverability — sending less to people who want it is better than sending more to everyone

Skills required

Day to day this role works with Automation, Copywriting, Email Marketing and Segmentation.

• Three or more years in lifecycle or CRM marketing
• You care about unsubscribe rate as much as open rate
• Three or more years in lifecycle, CRM or email marketing
• Marketing automation platform experience, building real journeys
• Segmentation based on behaviour rather than a list upload
• Consent and preference management as a legal requirement