Content Marketing Manager

About this role

Marketing owns how the company is understood — the content, the search presence, the campaigns and the employer brand.

Own the writing that brings people to us — research-led pieces about hiring that a talent leader would actually forward to a colleague.

A careers site is an unusual marketing surface: it has to rank, it has to convert, and it has to be true, because everyone reading it will find out. That constraint rules out most of what passes for recruitment marketing and leaves the parts that actually work — showing the work, and structuring it so a search engine and an answer engine can both use it.

Primary responsibilities

• Own the content programme — what gets written, by whom, and whether anybody reads it
• Write and commission material that is genuinely useful to talent leaders rather than a product pitch in an article shape
• Build content around the questions people actually search for, and structure it so a search engine and an answer engine can both use it
• Run the editorial calendar and hold contributors to it
• Measure honestly: traffic that converts, not traffic
• Keep the back catalogue current, because an outdated post that ranks is a liability

Skills required

Day to day this role works with Content Strategy, SEO and Writing.

• Three or more years in content marketing
• Writing samples you are willing to be judged on
• Four or more years in content marketing with published work you can point to
• Strong writing and editing, and the judgement to cut your own paragraph
• Editorial calendar ownership and the ability to hold contributors to it