Blog Writer

About this role

Marketing owns how the company is understood — the content, the search presence, the campaigns and the employer brand.

Write the long-form pieces: hiring guides, salary explainers, city and industry guides. Research-led, and specific enough to be worth the reader's time.

A careers site is an unusual marketing surface: it has to rank, it has to convert, and it has to be true, because everyone reading it will find out. That constraint rules out most of what passes for recruitment marketing and leaves the parts that actually work — showing the work, and structuring it so a search engine and an answer engine can both use it.

Primary responsibilities

• Write for the blog on hiring, careers and the labour markets we operate in
• Research properly and cite sources, because an article with an invented statistic in it costs more than it earns
• Write in the house voice and to a structure that reads well rather than to a template
• Interview people internally to get material that is not available anywhere else
• Work with the SEO team without letting the piece become a keyword container

Skills required

Day to day this role works with Research, SEO, Writing and Editing.

• One or more years writing professionally
• Published work you will stand behind
• Two or more years writing professionally, with published work
• Research discipline and source citation — an invented statistic costs more than the article earns
• Ability to write in a house voice rather than your own
• Interviewing people to get material not available elsewhere