Performance Marketing Manager

About this role

Marketing owns how the company is understood — the content, the search presence, the campaigns and the employer brand.

Own paid acquisition across search and social, on both sides of the marketplace — employers and candidates behave nothing alike and need separate strategies.

A careers site is an unusual marketing surface: it has to rank, it has to convert, and it has to be true, because everyone reading it will find out. That constraint rules out most of what passes for recruitment marketing and leaves the parts that actually work — showing the work, and structuring it so a search engine and an answer engine can both use it.

Primary responsibilities

• Own paid acquisition across search, social and display, to a target cost per outcome rather than a click
• Build and manage campaigns, including the creative testing that decides most of the result
• Own the tracking and attribution, and be honest about what it can and cannot tell you
• Manage budget allocation across channels and shift it on evidence
• Test landing pages against each other continuously

Skills required

Day to day this role works with Analytics, Paid Media, Google Ads and Meta Ads.

• Three or more years running paid budgets you were accountable for
• You know your true cost per hire, not just cost per click
• Three or more years managing paid acquisition budgets
• Google Ads and paid social managed hands-on
• Creative testing as the main lever rather than bid tweaking
• Tracking and attribution setup, and honesty about its limits
• Landing page testing